Because each franchise operation is self financing, you can achieve rapid business growth without large scale capital investment
You can quickly create a number of outlets to distribute your products or services
You need only a small central organisation with a few highly skilled staff. This keeps your overheads to a minimum, allowing you to maximise profits. It also reduces the amount of time and effort you spend on staffing and administration - leaving you free to concentrate on developing your business
Franchisees invest their own money in their operations, so they are likely to be highly motivated and keen to minimise costs and maximise sales
Franchisees may have considerable local knowledge or involvement in local community life, which can be good for the business
Franchisees are responsible for financing and maintaining their premises.