• Proven business format - the system will be tried and tested. You can also call on the experience and expertise of the franchisor and the other franchisees
• May benefit from an established trade name - meaning potential customers will be familiar and comfortable with the product or service you are offering
• Training and support provided by the franchisor - initial training to ensure that you have all the skills needed to set up your business, as well as ongoing training to keep you up-to-date with developments and improve your business skills
• Advertising and promotional support is undertaken by the franchisor - building up public awareness of the brand and enabling you to benefit from being part of a larger network
• Bulk purchasing and negotiating power are another benefit of being part of a larger network
• Research and development are also undertaken by the franchisor to develop the business - no business can afford to stand still. Small business owners often find it hard to spare the time or resources to develop the business, so a good franchisor will be constantly looking for ways to improve and grow the business
• Obtaining finance - it may be easier to get finance to start your business if you are buying into a well-established franchise with a successful track record.

Important Notice for Franchising